Social Media

Whole Foods and fighting poverty are not words normally associated with one another, but a unique initiative underway with a breakfast supplier has the potential to do exactly that.

LOS ANGELES — Blake Mycoskie, founder of the Toms shoe brand, has donated 100% of the proceeds from his bestselling book “Start Something That Matters.”

Mycoskie has established the Start Something That Matters Foundation with the book’s proceeds, approximately $300,000, to benefit social entrepreneurs and students around the world. The first three recipient organizations of the new fund are the Dell Social Innovation Challenge, Echoing Green and GOOD.is.

Chicago -- E-commerce and digital marketing company Acquity Group announced Monday social media findings that revealed the vast majority of retailers don’t respond to customer tweets.
 
The 2012 Brand eCommerce Audit evaluated Interbrand's 2012 Best Retail Brands on customer engagement across major digital channels, including big browser, social and mobile.
 

PLANO, Texas — Tostitos surprised 28 U.S. military veterans who have previously served overseas with a special homecoming celebration.

NEW YORK — Chobani Greek Yogurt is the recipient of the 2012 North America Innovation in Leadership award for its groundbreaking contribution to the U.S. yogurt sector, presented by Rabobank.

Grace Simmons, VP of strategic initiatives for Chobani, accepted the award at the global bank’s recent Commodity, Corporate, and Trade Finance Forum.

WAYNE, N.J. — Toys"R"Us has teamed up with leading game manufacturer Ubisoft to create a free toy store simulation game, a first of its kind.

The interactive social game called “Toys"R"Us Towers” is available on Facebook and will be available on mobile devices in the coming months. It also offers in-store discounts to those who play.

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.