Stop & Shop launches online community for moms

QUINCY, Mass. Stop & Shop announced the launch of smallvictories.com, a new online community for moms. According to the company, the Web site "celebrates the little wins that make a difference in moms' everyday lives" and will include such content as recipes, money-saving advice and survival tips refreshed daily.

In addition, visitors to the site can exchange meal suggestions, tips and humor.

"We want to connect with our customers beyond the check-out lines," said Andrea Astrachan, Stop & Shop's consumer advisor. Astrachan, who also contributes regularly to smallvictories.com added, "As a busy mom on the go, we know that food and shopping begin at home and are one of the many things on everyone's to-do lists. The smallvictories.com Web site is one way we can help alleviate this everyday hurdle."

The site is an extension of the Stop & Shop customer publication Small Victories, which launched in the summer. Later this month, smallvictories.com readers will also be able to take advantage of exclusive savings opportunities.