Social Media

Target is stepping up its efforts to attract new parents to its stores with a new partnership, educational classes and a social media campaign.

Bump Club and Beyond, the nation's largest social event network for new moms, is partnering with Target to present a national series of events designed to help expectant and new parents learn the "basics" of bringing up baby.

Lowe’s is teaming up with a key supplier to engage a new generation of shoppers with a multifaceted initiative that involves in-store and social media elements.

Tool manufacturer Dremel will be offering a series of in-store clinics at Lowe's to help families design and build a race-worthy Pinewood Derby Car. With the help of Dremel tools and accessories, participants will learn how to create a winning derby car without an elaborate set of tools.

Atlanta – New Year’s resolutions are notoriously hard to keep, and Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are attempting to make the task even harder for their customers. On Jan. 17, the traditional day consumers give up their resolutions, the chains are offering an omnichannel "Ditch Your New Year's Resolution" promotion.

Customers can visit the Facebook page of either retailer to claim an offer, as well as visit a store to receive a buy-one-get-one-free promotion.
 

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.

Lebanon, Tenn. – Cracker Barrel Old Country Store is taking a decidedly new-fangled approach to promotion. The casual dining chain has enlisted Nashville-based advertising agency Redpepper to create a holiday-themed social marketing campaign.   The promotion targets a younger, more social demographic with Facebook posts. Some posts in the campaign have received more than 10,000 interactions.

Brawny paper towels are known for being tough, but now the brand is standing strong with wounded service members in need of help.

Georgia-Pacific, the maker of Brawny, announced it has raised $2 million for the Wounded Warrior Project (WWP) following its third year of partnering together. WWP is a national organization dedicated to honoring and empowering wounded service members transitioning back to civilian life through unique, direct programs and services.

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.   

Canton, Mass. - Dunkin' Donuts has launched a special New Year's Twitter sweepstakes. Beginning Dec. 29 and continuing through Wednesday, Dec. 31, followers of @DunkinDonuts will be asked a New Year's themed-question each day.   Consumers who tweet an answer using the special hashtag #DDNewYearSweeps will be entered to win one of three daily prizes of Dunkin' Donuts coffee for a year. In addition, each day 15 participants will be randomly selected to receive a $100 mobile gift prize.