Sam’s Club indirectly discounts membership

An incentive of up to $25 is being offered by Sam’s Club as part of a multifaceted initiative to increase membership, drive sales, promote social media awareness and procure email addresses.



From now through the end of January, Sam’s Club is offering a $20 gift card to new and existing members who either join Sam’s or renew their membership. Those who share the offer via Facebook will receive and addition $5. The $20 gift card, redeemable only at Sam’s, doesn’t directly reduce the $45 annual fee Sam’s charges for its basic membership.



The $20 gift card and $5 Facebook bonus can only be obtained after new or existing members surrender an email address so Sam’s can email a voucher. In turn, the vouched in print or digital form must be presented at the Sam’s membership services desk, affording club associates an opportunity to upsell to Sam's premium level $100 membership.