Social Media

Home furnishings retailer West Elm announced it is teaming up with Kate Spade Saturday to launch an exclusive collection of furniture, bedding, rugs and home accessories.

The Kate Spade Saturday + West Elm collection is Kate Spade Saturday’s first home collaboration and will be available in West Elm stores in the United States and Canada and on westelm.com in early January.

Meijer has made the holidays a lot merrier for 213 very special customers.

The retailer picked 213 customers at random to get a big surprise at checkout: their entire shopping cart filled with gifts and groceries was given to them as a holiday gift.

Macy’s “Believe” holiday campaign took an online turn this year, and customers enthusiastically responded.

The retailer broke a Guinness record by having customers have the chance to create and send a digital letter to Santa to benefit Make-A-Wish while having the opportunity to participate in Macy’s Guinness World Records official attempt for the longest wish list to Santa.

Woonsocket, R.I. – CVS/pharmacy is making it an omnichannel holiday for its customers this year. Consumers can follow @CVS_Extra on Twitter to learn about upcoming promotions and ways to win a variety of gift items through special contests.

By Gary Lee, InReality   As 2014 comes to a close, one thing is clear—traditional retailing is under fire.    Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.  

Piccing, a “social-shopping” platform, has raised $3.62 million from undisclosed investors, the company announced.

The company’s web and iOS app lets users upload or bookmark images — the latter, Pinterest-style — wherein they can add up to five hotspots tied to items found in each image, thereby helping to make those images “shoppable.”

Users browsing or searching via the platform can click on any image’s hotspots — dubbed “piccs” — to buy the product or see similar items.

TGI Fridays has been getting a lot of attention for its holiday “Mobile Mistletoe” promotion, and not all of it has been for the right reasons. While Mobile Mistletoe is a great concept in omnichannel marketing and customer engagement, some flaws in the actual execution suggest TGI Fridays should have spent more time refining it before launch.  

Buying and selling on Etsy.com is going to get a lot more social thanks to a new partnership between the Internet retailer and a social commerce platform called Shoppost.

Shoppost, owned by Zantler, is now officially available to Etsy users and gives sellers the ability to sell their products in-stream on such top social networks as Facebook, Twitter, Pinterest and Tumblr.