Social Media

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

Just in time for Super Bowl Sunday and Valentine's Day, Victoria's Secret's Angels are taking to the field for an epic game of football in a new omnichannel video campaign.

Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.

They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.

Food Lion is feeling good about recently reaching the milestone of 1 million Facebook fans, and is sharing the positive vibes.

In recognition of this social media achievement, Food Lion is donating 1 million meals to those in need. The meals will be donated to Feeding America in the form of a monetary donation (Feeding America provides an average of 11 meals for every dollar donated) and distributed evenly among 30 local Feeding America member food banks within the grocer's service area. The donation will span across its 10-state footprint.

Target is debuting its new Who What Wear fashion collection this week and a stylish group gathered in New York City to celebrate the highly anticipated launch and take a sneak peek at the line.

A star-studded event last week included actress and The  Honest Company founder Jessica Alba, actresses Kate Bosworth and Jaime King and Target Stylist Zanna Roberts Rassi, who hosted a livestream of the event on Periscope.

Shoppers frustrated by an inability to find trendy ethnic clothing will soon been able to access all manner of African inspired apparel via a new platform designed to connect buyers and sellers.

Scheduled to launch April 11, Boutique Africaine will serve as an online marketplace for ethnic clothing, accessories, and home and living items – and serve as yet another reminder of how the Internet enables the creation of new retail business models to serve the perceived unmet needs of niche consumer segments.