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  • Z Gallerie gets personal with style

    There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

    “We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

  • New Shopify partnership turns influencers into retailers

    E-commerce platform Shopify wants to help social media content creators expand into the world of online sales.

    Shopify is partnering with FameBit, a Santa Monica, California-based platform that allows social media influencers and brands to collaborate for product and service endorsements. The new partnership will allow more than 31,000 of FameBit’s influencers to leverage Shopify’s VIP program and technology to expand into e-commerce.

  • H&M goes omnichannel with Coachella collection

    Just in time for Coachella, H&M is teaming up once again with the world-famous California festival by creating a co-branded coed collection.

    The H&M Loves Coachella collection will launch in the U.S. in stores on March 24 with a sneak peek online on March 23. The Coachella festival is held yearly in Southern California in April.

  • JCPenney targets millennials with new private brand

    One of the major components of JCPenney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

  • Another marketing first for Target

    Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

    The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

  • J.C. Penney targets millennials with new private brand

    One of the major components of J.C. Penney's transformation strategy is getting a boost this week when the retailer launches its new Belle + Sky collection aimed at millennials.

  • Lane Bryant wants women to love their bodies

    Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

    Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

  • Commerce craftsmen changing perception

    Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

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