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Social Media

  • Kohl’s, Macy’s and Footlocker join Shoptalk lineup

    Shoptalk is out to break the mold of what constitutes a retail industry event and the clearest indication of that philosophy is a digital brochure that showcases an expanding roster of speakers and the image of a monkey sitting on a toilet. Seriously.
     

  • Drive sales by cracking SMS code

    Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

  • Kmart promotes fun, fitness, loyalty

    Kmart is launching a new social media campaign called “Fit in the Fun” that promotes the enjoyment of healthy activities while also engaging members of its Shop Your Way loyalty program.

    The program includes a dedicated Fit in the Fun website as well as a #FitintheFun hashtag campaign. In addition, celebrity fitness instructor Jillian Michaels (who has an established relationship with Kmart) offers online tips and also sells branded merchandise on the new site.

  • Holiday Recap: Top Five Customer-Engaging Omnichannel Campaigns

    As we wrap up another holiday season, it’s time to review some of the most innovative and successful omnichannel promotions launched by retailers.

    Some of these promotions were brand new, some were updated versions of established favorites. And some directly drove purchases while others built brand awareness and general holiday goodwill. But all five of the selected campaigns engaged customers in ways that should help boost loyalty long after holiday cheer fades.

    Harry & David

  • SIMON SAID

    Simon turned to the Internet for its latest development. The shopping center owner creates centers that offer destination shopping and a place for socialization, and now it’s redefining the way the company connects with its millions of shoppers on a daily basis. Simon SAID is a lifestyle-focused digital platform that delivers editorial content on fashion, beauty, design, culture and food. The platform taps influencers, bloggers and retail partners to create original content, which features products from numerous brands sold at Simon centers.

  • Consumers can join the Twitter brand conversation

    A new feature on Twitter will let advertisers engage consumers more directly than ever before.

    For many years, Twitter has offered advertisers a service called Promoted Tweets that puts their tweets at the top of users’ content stream with images, videos and/or hashtags encouraging retweets, likes and follows. Now, Twitter is expanding the capability it gives advertisers to directly engage consumers with an offering called “conversational ads.”

  • Pep Boys hears the voice of Instagram users

    “Listening” on a visual platform such as Instagram might seem like an oxymoron, but there is no paradox in Pep Boys’ success in this endeavor.

  • Fossil brings promotions to life on Instagram

    When it comes to reaching today’s consumers, Richardson, Texas-based vertical specialty apparel/accessories retailer Fossil Group Inc. is not living in the past.

    “We are focusing on image creation for our social promotions,” said Jencey Keeton, marketing manager, digital branding and global marketing for Fossil, during an interview with Chain Store Age. “Images are now the way consumers are speaking. To be relevant, social platforms must include images.”

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