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  • Doing well by doing good

  • CBL bridges the gap between digital and physical with #MerryMallidays promotion

    Chattanooga, Tenn. -- CBL & Associates Properties along with its corporate partner, Coca-Cola, are encouraging shoppers at CBL Malls across the country to get social this holiday season with an in-mall holiday promotion.

  • How BI Can Help Shape Your Marketing Strategy

    Digital marketing is a discipline that is rapidly evolving; that’s because the Web itself is changing faster than ever. We’re nearing the realization of Web 3.0 – The Semantic/Intelligent Web – thanks to the mountains of data pouring out of new devices, products, and social platforms every second of every day.

    As a result, marketers need to understand how this deluge of data impacts content & community marketing strategies.

  • Kay Jewelers looks to connect with holiday shoppers

    Kay Jewelers is looking to leverage social media and gamification to better engage with shoppers this holiday season.

    From now through Dec. 20, visitors to Kay Jewelers' social media channels will be encouraged to participate in an interactive holiday-themed memory match game for a chance to win jewelry prizes. Fans can enter the Merry Match sweepstakes for a chance to win a prize from the featured daily collection by visiting KayMerryMatch.com, registering and playing the game. One winner will be selected each day and will receive a piece of jewelry.

  • Study: How do luxury brands fare on social media?

    When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

    According to new research from Engagement Labs, on Facebook, high-end shoe brand Christian Louboutin ranked first with the highest overall proprietary “eValue” social media measurement score, as well as the highest engagement and responsiveness scores among luxury brands studied.

  • How luxury brands do social media

    When it comes to promoting high-end retail and product brands on social media, different platforms suit different companies.

  • Target aims for shoppers who like surprises

    Target is looking to generate excitement online this holiday season with a just-launched promotion aimed at shoppers who love subscription services like Birchbox.

    Target has just launched a specially designed collection of boxes called Wonderpacks, which the retailer says are “meant to inspire and capture family fun.”

    The kits, available on target.com, are curated and contain a combination of products to create experiences, from a game-packed road trip to sledding after sunset, the retailer says.

  • Retailers go outside the box with videos

    Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times.

    Read more by clicking here.

     

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