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  • The Container Store gives (social) power to the people

  • Coming soon: The Etsy of African and ethnic apparel

    Shoppers frustrated by an inability to find trendy ethnic clothing will soon been able to access all manner of African inspired apparel via a new platform designed to connect buyers and sellers.

    Scheduled to launch April 11, Boutique Africaine will serve as an online marketplace for ethnic clothing, accessories, and home and living items – and serve as yet another reminder of how the Internet enables the creation of new retail business models to serve the perceived unmet needs of niche consumer segments.

  • Kroger fuels fandom with gas sweepstakes

    Kroger customers are about to find out "how low" gas prices can go with a new contest from the nation's largest supermarket chain.

    With Kroger's newest #FuelPointsSweeps giveaway, customers have a chance to win free fuel for a month, not to mention pay as little as 1 cent for a gallon of gas.

  • More email in 2016 holiday forecast

    If this past holiday season was any indication, American consumers can expect to receive even more email from retailers in the coming year as improved targeting has increased the efficacy of the marketing tactic.

  • Guitar Center contest is a big hit

    Guitar Center's annual drumming competition has crowned another winner, drawing celebrity musicians and music lovers from all over the United States for the big event.

  • Unilever targets football fans with Carson Palmer, Jordy Nelson ads

    With the NFL Playoffs under way and Super Bowl 50 right around the corner, Dove Men+Care is challenging the idea that athletes’ strongest accomplishments happen on the field by celebrating the heroic impact of football greats in their personal moments.

  • Tractor Supply looks to unleash pet product sales

    The pet products category is hugely important to Tractor Supply and now the nation’s largest operator of farm and ranch stores has devised an innovative approach to drive demand at its nearly 1,500 stores.

  • Torrid model search goes omnichannel

    Plus-size fashion retailer Torrid has a new model to showcase in its latest omnichannel marketing campaign.

    The company has announced the winner of its model search: Lyanna Lynette. The 26-year-old Southern beauty was revealed in a 12-episode Web series on YouTube. The first of its kind in plus-size fashion, the series follows the four finalists as they compete to become the Face of Torrid 2016. The series can be watched, in full, on Torrid's YouTube channel.

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