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  • How big was Amazon’s sales increase on Prime Day?

    New York -- So, how did Amazon make out with its 20th anniversary super-sale event on Wednesday?

    Not surprisingly, the online giant wasn’t giving out many details, beyond saying that members shopped at record rates during its first ever “Prime Day.” A different story played out on social media, with consumers expressing frustration and disappointments about the quality of the offered deals.

  • Meet New York & Company's newest omnichannel celeb

    New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection. 

    The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

  • California Gurl is H&M's holiday spokeswoman

    It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

    Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

  • Michaels is looking for fine artists

    Michaels is teaming up with two of the world's biggest names in fine art to sponsor an omnichannel promotion for artists.

    Michaels' Art Challenge: A Fine Art Competition will accept images of original artworks in oil or acrylic paint on canvas or watercolor on watercolor paper beginning July 26 and continuing through Aug. 15 at Michaels.com/artchallenge or in Canada at Canada.Michaels.com/artchallenge.

  • Stride Right unveils rebranding effort

    Stride Rite is revamping its brand platform to implement product and service improvements, including an exclusive line of footwear at Target.

  • Back-to-school at Macy's is all about boho

    Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.

  • Mission accomplished? Amazon touts Prime Day triumph

    Amazon.com didn’t give much in the way of details about its sales on Wednesday, but the retailer said members shopped at record rates during its first ever Prime Day.

  • Target crosses channels to meet school shopper needs

    Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

  • Online beauty retailer Birchbox delving deeper into offline

    New York -- Online beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing — and it is seeking customer input to help guide its decision.

  • The new face of denim at Express

    Express has recruited a new supermodel to serve as the face of its fall 2015 denim collection.

    U.S. supermodel Karlie Kloss will star in the retailer's "Fit for You" advertising campaign photographed by Lachlan Bailey and styled by Claire Richardson. The official campaign launches July 2015 in print, digital, in-store, and on social media.

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