Social Media

Baltimore - Under Armour is promoting the idea of training as a lifestyle across every touch-point of consumers’ lives.

The vertical specialty fitness retailer’s Rule Yourself marketing campaign includes TV, Instagram, Facebook, YouTube, and a variety of lifestyle, digital and mobile outlets.

London, U.K. — Online retailing giant Amazon.com is the retail industry's fastest growing social media brand. According to the latest Retail Social Media Benchmark results from eDigitalResearch, Amazon tops both the Facebook and Twitter social media rankings.

Amazon climbed to the benchmark's top spot, thanks in part to its recent Prime Day sales event, having gained more than 1.2 million new followers on its Twitter account since the last wave back in March.

Bentonville, Ark. — Sam’s Club is “socializing” with small business owners in a new social media marketing campaign. The warehouse club division of Wal-Mart is launching #SmallBizHelp, an interactive social campaign that offers expert advice on starting and running a business.

Michaels is targeting online DIYers via a new strategic arrangement with a San Francisco startup.

The world's largest arts and crafts retailer has partnered with trend-driven online DIY marketplace Darby Smart to make crafting simpler and more accessible to everyone.

Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.

The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.

Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

Irving, Texas – The Michaels Companies Inc. is partnering with trend-driven online DIY marketplace Darby Smart in September to bring select Michaels products to Darby Smart. The partnership will also bring Darby Smart products and community members to Michaels.

New York – As millennial moms are making back-to-school preparations that include planning school lunches, many are turning to their peers and the Internet to get ideas. According to a survey of millennial moms about their back-to-school lunch plans by online review site Influenster, word of mouth (79%) is the top influencer for school lunch shopping decisions.

That is followed by online reviews (59%), social media (57%), brand websites (43%), television (37%), news websites (16%) and newspapers (15%).

Phoenix – Holiday shopping often starts earlier than commonly thought and also frequently being online. According to a new survey of more than 1,000 U.S. consumers from G/O Digital, 62% of respondents go straight to search engines when researching gifts for the holiday season and more than three-quarters look online for holiday shopping deals and discounts.