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Social Media

  • CVS Health chief medical officer explains #BeTheFirst campaign

  • Hip online retailer goes offline with invitation-only store

    Online fashion site Revolve has entered the world of physical retail with what the brand describes as a “social club.” And similar to an exclusive high-end club, it’s got a members-only model.

  • Survey: These social networks most influence purchases

    When it comes to buying products, consumers are particular about who and what they trust to get advice.

    According to a survey of nearly 14,000 adults conducted in early March by social retail technology provider Collective Bias, Facebook and YouTube are the most persuasive social channels for consumer purchases. About 19% of consumers find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18%. YouTube is especially popular with men (23%) compared to women (14%).

  • Hot brand opening pop-ups in hotels

    One of the most buzzed-about retail brands is setting up shop — temporarily — in some hip hotels.

    Canadian apparel retailer Kit and Ace is opening a a series of pop-ups in collaboration with luxury hotels in major cities across the globe. The pop-up, called “The Carry-on,” will make its debut in April, at the Hotel Zetta in San Francisco (for full listing, see end of article). It will offer a selection of easy-pack, carry-on essentials from Kit and Ace.

  • Walgreens issues corporate 'Red Nose' challenge as exclusive retail partner of 2nd Red Nose Day

    Walgreens on Monday announced its returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids' poverty. The campaign's iconic Red Noses - which people wear in support of the official Red Nose Day on Thursday, May 26 - returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Victoria’s Secret launches new line with social support

    Leveraging its status as a leading lingerie retailer, Victoria’s Secret has released the 2016 edition of its “What is Sexy?” list compiled with social media input to support the launch of several new product lines.

  • West Elm takes 'locally sourced' to new level

    Home furnishings retailer West Elm is launching an unprecedented digital campaign connecting customers with local designers and makers.

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