Social Media

A collection of crowdfunded products introduced on Staples Web site is being billed as a “first-of-its-kind-entrepreneurial store.”

Staples conducted a contest called Crowd2Shelf and winners of the inaugural event created by Fundable debuted on Staples' new entrepreneurial store at Staples.com/fundable. The contest drew thousands of startups across the country who competed for a chance to crowdfund their way to Staples. The Crowd2Shelf Contest was also made possible by the business strategy firm Sprosty Network.

As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

New York -- Target Corp. is going interactive on the pages of Vogue’s September issue.

The discounter will run an advertising campaign in Vogue that utilizes Shazam’s new visual-recognition technology and makes print ads shoppable through a consumer’s smartphone, the New York Times reported.

Some 100 Target products appear in the company’s Vogue ads, with roughly 30 available to buy using “shop now” buttons on the Shazam-enabled online site, according to the report.

Minneapolis -- Parents and others shopping for toys at Target will no longer be offered product suggestions based on gender.

The retailer announced it plans to start removing gender-based signage in several departments, including toys, bedding and entertainment. Target said it made the decision after feedback and suggestions from customers.

Retailers know the power of social media in influencing customer attitudes, but how many of them change their merchandising strategy seemingly based on one tweet?

With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

San Francisco – Twitter is reportedly planning to expand the pilot of its buy button feature, and not by a small amount. According to Re/code, Twitter is negotiating with e-commerce platforms including Shopify to let potentially hundreds of thousands of retailers and other businesses directly sell goods through links embedded in tweets.  

New York — Where would the retail industry would be without entrepreneurs? The growth of retail is dependent on individuals who identify opportunities and take risks. Now, an organization that fosters that mentality among a future generation of difference-makers needs your vote!

Enactus USA, formerly called Students In Free Enterprise or SIFE, is looking to earn a $500,000 grant from Microsoft in the tech company’s #UpgradeYourWorld campaign which runs through August 23.

Imagine where the retail industry would be without entrepreneurs? The growth of retail is dependent on individuals who identify opportunities and take risks. Now, an organization that fosters that mentality among a future generation of difference-makers needs YOUR vote!

Enactus USA, the organization formerly known as Students In Free Enterprise or SIFE, is looking to earn a $500,000 grant from Microsoft in the company’s #UpgradeYourWorld campaign which runs through August 23.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.