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  • H&M launches garment 'rehaul' with M.I.A.

    H&M is joining forces with one of the most influential urban artists in music on a campaign with appeal to many of today's fashion shoppers.

    From April 18 to April 24, H&M aims to collect 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide. The initiative is part of H&M’s goal to close the loop in fashion by recycling garments to create reusable textile fibers.

  • Can retailers count on the Bieber effect this spring?

    Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales.

    Bieber has embarked on a world tour for the first time in four years to support his new best-selling album "Purpose" – and help sell Calvin Klein products. That’s good news for retailers because Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.

  • Groupon makes a cross-platform deal

    Online deal provider Groupon is offering it merchants new digital tools designed to ease the creation and management of marketing campaigns across Web, mobile and tablet devices.

    The updates are being provided under the Groupon Merchant brand, a new tablet app that allows users to track and manage their Groupon campaign and more self-service deal options. The goal is to deliver the ability to customize the structure and appearance of Groupon promotions.

    Specific new digital Groupon offerings include:

  • Benefits Abound When Brick-and-Mortar Retailers Acquire E-tailers

    Earlier this month, DSW announced plans to acquire Ebuys Inc. an off-price footwear and accessories e-tailer. This news follows last month’s reports that Hudson’s Bay (the owner of Saks Fifth Avenue and other department store chains) was acquiring Gilt Group.

  • The Finish Line is mad (and social) about hoops

    The “March Madness” college basketball tournament will no doubt a major trending topic on social media for the next few weeks, and sporting goods retailer The Finish Line Inc. is joining the craziness.

    The Finish Line is offering customers two opportunities to digitally celebrate March Madness games this year. The retailer is offering a Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000, as well as the #CallYourShot social campaign that will last the duration of the tournament.

  • CVS Health targets youth in new anti-smoking efforts

    CVS Health on Thursday announced the launch of "Be The First," a five-year $50 million initiative to help deliver the nation's first tobacco-free generation.

  • Lessons from Uber's Playbook

    If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.

    The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.

  • Dick's celebrates its in-store Olympians

    Dick's Sporting Goods is launching an emotional omnichannel campaign as part of its sponsorship of Team USA.

    The TV and digital effort tells the story of everyday sacrifices made by Olympic/Paralympic-hopeful athletes, and it prominently features five Team USA Contenders who are currently employed in Dick's stores nationwide.

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