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Retailer Campaigns

  • Lowe’s uses Facebook Live to tease Black Friday deals

  • Calvin Klein to deploy in-store phone chargers

    Shoppers at select Calvin Klein stores may soon be able to charge their phones while also watching some promotional content.    The specialty apparel retailer is installing complementary in-store phone charging kiosks in approximately nine stores across the United States and Canada, including New York City and Las Vegas. The kiosks, from Veloxity, will be in place just in time for Black Friday.   

  • Walmart mounts big offense for Cyber Monday

    Walmart has fired the first shot in the Cyber Monday wars.   The discounter said it will launch its “Cyber Week” sales several days early this year, with the first round to be offered on Friday, Nov. 25, at 12:01 a.m. (EST).   In announcing the deals, Walmart noted it has nearly tripled its online assortment to more than 23 million products from 8 million last year, with the growth partially driven by the increase in the chain’s third-party sellers.     

  • In Q&A, Target chief merchant talks holiday

    Mark Tritton, chief merchandising officer of Target, discusses the chain’s holiday strategy of emphasizing low prices as well as highlighting private-brand clothes and splurges for the season in an interview with the Associated Press.  

  • There’s no place likes stores for the holidays

    Want to get in the holiday spirit? Visit a store.    The overwhelming majority (75%) of Americans believe shopping in a store is one of the best ways to get in the holiday spirit, while 58% say that online shopping takes some of the fun out of holiday shopping, according to new research by Citi Retail Services.  

  • Sears to host a ‘members only’ holiday sale

    Sears’ loyal shoppers will have the chance to preview holiday sales at an exclusive shopping event.  

  • Butler names new marketing director

    Butler Enterprises has named a Gainesville insider to promote and market its Neighborhoods at Butler project in that Florida college town.   The complex’s new director of marketing, Mary Reichardt, arrives at Butler from the Visit Gainseville-Alachua County Tourism Development Office, where she served as marketing chief. There, she created the county’s first brand strategy to establish awareness across the U.S. and in Europe.   

  • Barneys going warm and fuzzy for the holidays

    Barneys New York is charting a different course this holiday season.   The luxury retailer is known for its satirical, often outrageous holiday window displays. But this year Barneys’ windows, in response to what it called “the world's current climate of chaos and divisiveness,” will be built around the themes of love, peace and joy.  

  • Sailmaker dropping anchor on Fifth Avenue

    One of the world’s largest sail manufacturers is sailing into Manhattan, but it won’t be selling its award-winning sails.   North Sails will open its third retail store on Nov. 16, in Manhattan. The company opened its first store in August, in Annapolis, Md., followed by a location in Newport, Rhode Island.  

  • Commentary: J.C. Penney turnaround still on track despite weak Q3

    Neil Saunders, CEO of retail insights and consulting firm Conlumino, comments on J.C. Penney’s results for the third quarter in which sales came in under forecasts.   “After a good run of growth, J.C. Penney has faltered this quarter with both total and comparable sales slipping into negative territory. While the company is now overlapping some tougher prior year comparatives, this is nonetheless a disappointing outcome that takes the shine off some of the recent progress made under its recovery program.  
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