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Retailer Campaigns

  • Target’s next limited edition collection to feature another big name

    Target Corp. is letting the cat out of the bag early with regards to its next limited edition apparel collection.   The retailer announced its limited-edition spring collaboration will be with popular designer Victoria Beckham. The collection will be available April 9, 2017, at all Target stores and Target.com, the collection. In addition, select pieces from the collection will be available for sale internationally via Victoriabeckham.com.  

  • Teen apparel retailer partners with GGP to open 13 pop-ups

    The Wet Seal is going to be very busy on Nov. 3.   That’s the day the retailer, in partnership with GGP, will open 13 holiday pop-up locations at GGP regional shopping centers throughout the nation.   "We see an opportunity for additional brick and mortar locations during the peak holiday season," said Wet Seal CEO Melanie Cox.    The temporary stores will range from 3,000 sq. ft. to 5,000 sq. ft. each.  

  • CBX taps marketing veteran as engagement director, branded environments

    Nan Richardson, a veteran architecture/design/commercial real estate business development, marketing and public relations professional, has joined brand agency and retail design consultancy CBX as engagement director, branded environments.   In her new position, Richardson will work to connect with prospects, build relationships and develop new business opportunities for CBX in the retail, restaurant, hospitality and commercial real estate industries.  She will be based in Newport Beach, Calif.  

  • Tile Shop tops Q3 estimates

    The surge in home improvement projects is helping fuel sales at The Tile Shop.    Tile Shop Holdings Inc. on Tuesday reported third-quarter profit of $4.6 million for the third quarter, ended Sept. 30. Earnings, adjusted for non-recurring costs, came to 10 cents per share.   The results topped Wall Street expectations. The average estimate of four analysts surveyed by Zacks Investment Research was for earnings of 9 cents per share.  

  • Department store chain gives more options for loyalty program

    Bon-Ton Stores’ customers now have more opportunities to earn rewards.   The department store retailer, which originally rewarded shoppers for using the chain’s Your Rewards proprietary credit card, can now earn loyalty points for every purchase they make — regardless of how they pay.   

  • Report: Good deals ring in stronger holiday sales

    Holiday sales may be on pace to increase this year, but sale-savvy shoppers will drive this boost.    The 10th annual “Accenture Holiday Shopping Survey” found that 42% of consumers said they rarely or never expect to pay full price for an item during the holiday season, and this year is no exception.   

  • Abercrombie & Fitch Co. tries on a new — and friendlier — brand identity

  • Study: Mobility is key shopping tool this holiday season

    With 46% of shoppers ready to start holiday shopping online and in-store in early November, retailers need to be ready.   As shoppers begin holiday shopping next month, make no mistake, mobility will be a mainstay this season, according to “Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer Trends,” a report from RetailMeNot.  

  • Sears’ loyalty members get ‘holiday bonus’

    Sears is launching a new program designed to give its loyal shoppers the best shot at holiday promotions.    Members of the chain’s Shop Your Way loyalty program will get a jump on their holiday shopping during this weekend’s “Sears Days Lowest Prices of the Season Member Bonus Event.” However, there is always a chance these items could be further discounted as the holiday season ramps up.   

  • Lowe’s Foods drives loyalty with unique offering

    At a time when loyalty programs are becoming ubiquitous, Lowes Foods’ new service is breaking the mold.    The grocery chain is launching a promotional reward campaign in 75 stores across North Carolina, South Carolina and Virginia. For every $10 spent at Lowes Foods stores, customers will receive one stamp — either traditional or virtual — at checkout, good toward VIVO kitchen knives, knife blocks and cutting boards. The promotion runs until February 26, 2017.   
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