Cyber Monday off to fast start

Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.



Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date. This year, online sales totaled $3.3 billion the day after Thanksgiving.



Black Friday online sales were fuled both by the rising tide of mobile commmerce and the fact that some of the nation’s biggest retailers, including Walmart and Target, offered Cyber Monday deals and promotions ahead of the actual day.