Retailer Campaigns

The chief marketing officer of J.C. Penney is leaving the company after two years on the job.   Mary Beth West is leaving the department store retailer on March 31 to become senior VP and chief growth officer of the Hershey Co. She will join Hershey on May 1.   West joined Penney in April 2015 after serving on the company’s board of directors for 10 years.   

A new app enhancement is helping Sephora shoppers complete their look.   By adding new augmented reality-based features to the Sephora Virtual Artist app, the chain enables shoppers users to virtually try on thousands of shades of single and palette eyeshadows directly through their mobile device. This service augments the app’s existing functionality that allows users to try on an assortment of lip colors and false eye lash styles.  

Starting soon, select J.C. Penney will be offering bathroom remodeling services.  

Dunkin’ Donuts is growing its footprint in Alabama and Mississippi.   The chain signed development agreements with two franchise groups to develop 17 locations throughout the two states during the next several years.   Existing franchisee Birmingham Donut Holdings plans to develop nine new Dunkin' Donuts restaurants in Birmingham, Alabama.  The group currently operates 34 restaurants throughout Alabama and Florida.   

A cool store from a cooler (literally) and drinkwear company, Yeti’s first physical outpost celebrates the fast-growing brand, which is known for standing up to the harshest conditions.    

Email remains the go-to strategy for retailers to grab their piece of the digital pie — yet efforts don’t always meet their shoppers’ needs.   Three-fourths (76%) of marketers said they rely heavily on email promotions to drive revenue, and one-third said more than half of all emails sent include a promotion or discount, according to a new survey from Coherent Path.  

A jolly holiday season helped Gap Inc. post fourth-quarter earnings and sales that beat expectations, leading to speculation that the chain’s turnaround may be starting to take hold.    The nation’s largest apparel retailer reported net income of $220.0 million, or 55 cents per share, up from $214.0 million, or 53 cents per share, last year.   Sales totaled $4.43 billion, up from $4.39 billion and ahead of the $4.41 billion analysts had expected.   

Nordstrom is taking new designers under its wing, and giving them some “space” for exposure.   On Tuesday, Feb 21, the department store chain launched “The Lab,” an incubator project that will showcase and support new designers in select stores and online.  

Specialty retailer Bow & Drape is putting a new spin on how it sells its cheeky merchandise.   The brand, which lets shoppers customize pun-inspired apparel, is rolling out sample sales on Instagram, Glossy said.