Retailer Campaigns

Rent the Runway, a disruptor in traditional formal wear category, is now a leader in the paid search advertising category.  

Food Lion has announced a $110 million investment in its stores as part of its ongoing remodeling initiative.      The chain announced it will remodel 71 stores in the greater Richmond, Va., market in 2017. Looking to make shopping easier and more affordable for its customers, the grocer said it will make a $110 million investment that includes remodeling the Richmond-area stores, additional price investments throughout the year and investments in associates and the community through its hunger relief initiative. 

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.       

Under Armour has brought its experiential “brand house” store concept to downtown Detroit.    The three-floor, 17,000-sq.-ft. space reflects the company’s roots in Baltimore and also pays homage to the history and spirit of Detroit. The design uses athlete imagery and product installations to convey an immersive brand experience and inspire customers.   

Lids Sports Group is giving its fans something to cheer about.   In addition to unveiling Access Pass, Lids’ new rewards program that features exclusive deals and invitations to once-in-a-lifetime experiences, the retailer also launched a new mobile app to keep members instantly connected to their account.  

The  retail community has had a curious relationship with the Ivanka Trump brand over the last year or two. Some prominent brands proudly display her clothing, shoe and accessories lines. Others carry it, but really don’t highlight it too much, and some have decided  to drop it all together.   

The woman whose quirky, eclectic personal style came to define J. Crew — and who is the No.2 executive at the company — is leaving.    Jenna Lyons, president and executive creative director, is stepping down from the struggling retailer. She will remain with J.Crew as a creative advisor until her contract expires in December 2017.     

Retailers looking for a competitive advantage in these competitive times should consider their restrooms.  

Kroger Co. wants to give its employees a voice — and now they have one.   Eager to highlight the accomplishments, milestones, and personal connections made by its associates, Kroger Co. introduced Krogersteries.com, a website dedicated to its employees’ contributions, and the impact they make on the company.   

Hollister & Co. is connecting with its shoppers through two of their favorite pastimes: mobility and video games.   Through a partnership with Rovio Entertainment and TreSensa, the re-tailer debuted a mobile video game whose activation functionality func-tions as an ad that connects the brand with loyal and potential shoppers, according to AdAge.