Retailer Campaigns

Millennials grab most of the attention from brand marketers, but baby boomers still have greater disposable income and far more purchasing clout. 

While most retailers reduced traditional advertising spend in favor of digital sources this holiday season, Amazon made an unprecedented move to television.   This was according to the “MediaRadar Trend Report” that examined holiday advertising spend among Amazon, Walmart, Target, Macy’s, Sears, Kohl’s, Nordstrom, and J.C. Penney, between October and November 2016.    When comparing holiday ad spend by retailer, here is how the companies fared:  

Holiday procrastinators may have saved retailers this year.       A jump in consumer spending in the final home stretch helped to offset a slow start to the U.S. holiday shopping season, and is likely to help many retailers beat sales forecasts, Reuters reported.    

The Container Store and Southwest Airlines are teaming up to surprise harried holiday travelers passing through airports across the nation.   Starting Thursday, Dec. 22, the partners are easing holiday stress for travelers by offering complimentary gift wrapping. The service is available between 10 a.m. and 3 p.m. at the following 10 airports:   • Chicago (Midway) International Airport • Dallas (Love Field)  • Denver International Airport 

Hull Property Group plans to move slowly in remaking the Kingsport Town Center, delaying the recruitment of new tenants until it can re-establish the 40-year-old mall as a popular destination for shoppers.  

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Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

Best Buy pulled out its latest weapon in the battle to win last-minute holiday shoppers: free shipping.     For the third year in a row, Best Buy will offer free expedited shipping in the final stretch of the holiday season. Starting Thursday, Dec. 15 through 11:30 a.m. EST on Wednesday, Dec. 21, BestBuy’s online shoppers will automatically have their shipping upgraded to two-day shipping on almost everything.     

Sears is taking the saying, “it is better to give than to receive” to heart.   Coinciding with its “Season of Wishes” holiday campaign, the department store chain is rewarding shoppers at Sears Hometown and outlet stores who donate $5 to Make-A-Wish with a “Very Merry Santa Sale” pass for an extra discount between Dec. 15 and Dec. 24.   

Move over Sephora, fast-growing Ulta Beauty is about to give you some competition.   Ulta will open its first-ever outpost in Manhattan, on the city’s tony Upper East Side.     The retailer leased a 12,000-sq.ft. space on the ground floor of 184 E. 86th St., Commercial Observer reported, with Cushman & Wakefield brokering the deal with Ulta. A Sephora is located on the same block.   

The City of Brotherly Love is having a love affair with retail.    A new report from Philadelphia’s City Center District reveals that 45 national retailers have helped fuel a $1 billion investment in city real estate during the last five years.