Retailer Campaigns

The COVID-19 pandemic has succeeded in making people do a lot of things they’ve never thought of doing before, like beginning the Christmas season the day after Halloween.

Like a lot of mall owners, PREIT has turned many of its parking lots into drive-in movie theaters during the COVID-19 pandemic, but it hasn’t stopped there.

Walmart’s annual hottest toys list is out and it’s an indication of how the pandemic has upended so many retail traditions.

Target Corp. has named Maurice Cooper as senior VP of marketing, effective Sept. 14.

Banana Republic wants to promote voter registration.

Fresh Thyme Farmers Market is changing its name — among other things.

Coffee Bean & Tea Leaf has returned to New York City.

This holiday season will be challenging for CPG manufacturers as pandemic-induced uncertainty is making it difficult for brands to confidently plan seasonal marketing activities.