Subway taps Michaels Stores exec to oversee North American marketing

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Subway taps Michaels Stores exec to oversee North American marketing

By Dan Berthiaume - 10/09/2019
Carrie Walsh
Carrie Walsh

Subway is naming a veteran executive as chief marketing officer for North America.

The fast-food sandwich chain is appointing Carrie Walsh as chief marketing officer, North America. She will be responsible for driving the brand's North America marketing and advertising strategy, as well as defining global brand standards and marketing strategies throughout Subway's international markets.

Walsh joins Subway with more than 15 years of experience across the restaurant, retail, and CPG industries. Most recently, Walsh led marketing for Michaels Stores. Walsh also previously held the chief marketing officer role for Yum! Brands Pizza Hut, where she led teams across marketing disciplines including calendar planning, menu insights and innovation, creative and advertising development, and digital marketing and media. Additionally, Walsh also spent eight years at PepsiCo leading marketing for various brands including SunChips and Cheetos.

"I have been a Subway customer and brand fan throughout my life and am thrilled to be joining this iconic brand and great team," said Walsh.

In addition, Subway also named Robin Seward as senior VP of marketing strategy and planning; Aidan Hay as VP of operations, North America; and Bill McCane as VP of global development. Seward will oversee all marketing planning for the U.S. including sponsorships, partnerships, menu architecture and design, and the marketing calendar to execute the brand's business goals. Hay will be responsible for developing strategic company initiatives that drive restaurant and operational excellence. McCane will spearhead Subway's development strategies, including overseeing the execution of company programs to cultivate new corporate partnerships. 

"We are thrilled to have such dynamic, industry leaders join the Subway team, adding to an already impressive roster of talent here in Milford and across the globe," Said subway CEO Trevor Haynes. "I look forward to their expertise in helping us build upon our unwavering commitment to provide every guest with a great experience, and every franchise owner with the tools for success."

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