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Retailer Campaigns

  • Sears named an EPA 2011 Energy Star partner of year

    Hoffman Estates, Ill. -- Sears Holdings Corp. said Tuesday it was named 2011 Energy Star partner of the year in the product retailer category by the U.S. Environmental Protection Agency.

    The award is Sears’ second consecutive.

    "This award is a reflection of the significant commitment our entire organization has made to promote energy efficiency and help our customers make changes that allow them to save money," said Lou D'Ambrosio, CEO and president of Sears Holdings.

  • Study: 40% of consumers have negative loyalty program experience

    New York City -- A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

  • 15 Bloom locations to convert to Food Lion

    Salisbury, N.C. -- Delhaize America said Monday it plans to convert all of its Bloom stores in North and South Carolina to the Food Lion banner, with the exception of one Bloom store in Mauldin, S.C., that will close.

    According to a report by Supermarket News, the 15 Bloom locations in the Charlotte and Greenville, S.C., markets will be converted "as quickly as possible."

  • Designer event begins this month

    It promises to be a fashion forward spring at Target as this week began a first-of-its-kind designer event online and in stores. The company is celebrating five years of its GO International program by offering a collection of 34 dresses from 17 designers who participated in the program in the past. Ranging from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10.

  • Macy's announces newest designer for capsule collection

    NEW YORK -- Macy’s announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer’s contemporary fashion Impulse department. Sold in approximately 225 Macy’s stores nationwide and on macys.com beginning April 13, Williamson’s collection will include dresses, tops, scarves and unique leather and suede pieces.

    Price points for the collection will range from $50 to $120, with specialty pieces selling up to $300. 

  • Chico's names SVP marketing

    FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

  • Maybe she’ll write a song about it

    From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

  • Veteran ad exec named to hall of fame

    Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative.

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