Retailer Campaigns

HOFFMAN ESTATES, Ill. — Kmart on Monday implemented a discounted offer on flu shots to those who have not yet been vaccinated.

Kmart said it is offering customers $15 flu shots, while supplies last, and also will offer 15,000 points (a $15 value) to members of its Shop Your Way Rewards loyalty program, when a vaccination is purchased.

The flu shots are available at more than 500 Kmart Pharmacy locations and are administered by trained practitioners.

Plano, Texas -- J.C. Penny Co. said Tuesday it has introduced a new logo, designed to symbolize the retailer’s transformation to a more updated and relevant destination.

The new logo emphasizes a new, lowercase “jcp” by positioning it slightly off-centered in a red box while still featuring the company's signature red color. It was designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati.

WAYNE, N.J. -- Toys "R" Us is kicking off an in-store fundraising campaign to benefit North America's largest autism science and advocacy organization.

Now through April 30, monetary donations will be collected at all Toys "R" Us and Babies "R" Us stores and online to benefit Autism Speaks.

ST. LOUIS — Save-A-Lot on Monday announced that it was expanding its reach by opening five new stores in the Chicago market.

Save-A-Lot, the hard-discount, limited-assortment grocery retailer and subsidiary of Supervalu, would nearly double its presence in the area, bringing the total Chicagoland stores to 13. The five stores, located in Chicago's South Side, range in size from 11,000 to 21,000 sq. ft.

BENTONVILLE, Ark.  -- Walmart announced a new relationship with NASCAR to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races.  The new retail program, branded "Race Time", is the largest retail promotion in NASCAR's history, according to Walmart, and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).

PITTSBURGH -- American Eagle Outfittersannounced a campaign in partnership with FEED Projects to launch a new line available at American Eagle Outfitters stores and online that will benefit the U.S. Fund for UNICEF. American Eagle Outfitters is now offering FEED Guatemala bags in more than 400 of its stores across the country. The bags are also available at www.ae.com.

Some spring fashion excitement is on tap for Target stores beginning March 13 when the company celebrates the fifth anniversary of its GO International designer program. Plans call for a collection of 34 dresses from 17 designers who participated in the GO International affordably priced fashion program over the past five years. The limited-edition assortment will be in most Target stores through April 10.

WEST CHESTER, Pa.  -- Home decor expert Thom Filicia has debuted a new line on QVC. 

Thom Filicia Designs for Living includes an exquisite assortment of top-of-bed pieces, including comforters, pillows, throws and sheet sets priced between $28 and $250.