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Where one Target music deal ends, another begins
MINNEAPOLIS -- Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry. Case in point, the company announced yesterday that it is partnering with GRAMMY and Academy Award-winning singer and actress Jennifer Hudson for the exclusive, deluxe edition of her second studio album, "I Remember Me." The deluxe edition, including four additional new songs and bonus video material, will be available only at Target stores nationwide and on Target.com beginning March 22.
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Sears takes aggressive approach to advertising
HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.