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Retailer Campaigns

  • Veteran ad exec named to hall of fame

    Tim White, SVP marketing at Fashion Bug, and a 30-year retail industry veteran, this week was inducted into the Retail Advertising and Marketing Association’s Advertising Hall of Fame. White is currently leading a team focused on building a brand identity at Fashion Bug that satisfies the clothing wants and needs of today value conscious woman. White spent the early part of his career with Kmart, ascending the ranks to become the lead marketing executive for Kmart’s launch of the super center initiative.

  • The EDLP invasion begins anew at Walmart

    Product assortments have been restored, feature displays are back in most store aisles, and now Walmart is looking to restore sales growth with a new ad campaign beginning next month that reacquaints shoppers with the company’s core value proposition.

  • Pop star no longer 'ga ga' for Target

    NEW YORK — In what appears to be a case of back-pedaling to alleviate concerns of her devoted fanbase, Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

  • Target and Lady Gaga call off deal

    New York — Lady Gaga's deal to sell a special edition of her upcoming album at Target is off.

    A representative for the flamboyant and outspoken singer said Wednesday the two sides "came to a mutual decision to end their overall exclusive partnership a few weeks ago." Last month, it was announced that Target Corp. would be selling a deluxe edition of the album, to be released May 23, with bonus content.

  • Blogging in fashion at Neiman Marcus

    DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

    "By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."

  • Retailers counting on the luck of the Irish

    WASHINGTON -- With Easter falling in late April this year, retailers are without a major holiday to boost March sales, and many are expecting weaker sales this month. However, thanks to St. Patrick's Day, which falls on March 17, retailers have the help of this micro-holiday.

  • Focus on: Redevelopment Strategies

  • Seeing past the ‘core customer’: Channel-blurring means retailers should embrace complexity -- and even paradox

    By Joseph R. Bona, [email protected]

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