Retailer Campaigns

The Container Store has kicked off a new purpose-driven marketing campaign focused on its values-based approach to business and conscious capitalism with full-page national newspaper ads as well as videos on the company’s new YouTube Channel.

Aliso Viejo, Calif. — John Rockets has opened its first restaurant in Guarulhos, Brazil, a suburb of Sao Paulo. It is the brand’s 100th location outside of the United States.

Franchise partners Antonio Augusto Ribeiro de Souza and Nicolli Ciappina de Souza operate the restaurant at Shopping Internacional, a large retail center with 2.4 million visitors per month. The partners have committed to opening 29 additional restaurants in Brazil over the next 10 years.

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

Babies"R"Us has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents.

Wayne, N.J. – Babies "R" Us announced that it has entered into a strategic partnership with TheBump.com, a leading pregnancy and parenting website that offers advice, ideas, resources and support to first-time parents as they navigate pregnancy.

Under the arrangement, Babies “R” Us’ registry will now be available to a new, expanded audience of moms-to-be who can create and share their registry directly from TheBump.com via its gift registry center.

Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.