Retailer Campaigns

NEW YORK — Christian Siriano and Payless ShoeSource have teamed up to bring immediate shopper access to affordable runway fashion with the Feb. 18 availability of the LeToile, a direct-from-the-runway style featured in Siriano's show, offered at thousands of Payless stores nationwide and Payless.com for just $30.

A first of its kind social shopper event is coming to Walmart’s home town in May courtesy of new media company Collective Bias.

The event, called SoFabCon, will be held May 3-5 and is the first annual gathering of the proprietary Collective Bias community of shopping influencers known as Social Fabric. Event organizers expect 200 members of the Social Fabric blogger community to participate with a collective sphere of influence that touches 40 million people.

MONTREAL — Target has presented its Emerging Designer Award to Mélissa Nepton. Nepton was selected from a group of five finalists as the grand prize winner during the final competition hosted last night at Montreal Fashion Week. The Target Emerging Designer Award is part of the Designers Fund, a joint initiative of Groupe Sensation Mode and Fondation de la mode de Montréal.

HOFFMAN ESTATES, Ill. — Sears is headed to the Food Network South Beach Wine & Food Festival this month to showcase its new lines of outdoor living furniture, patio sets and Kenmore grills.

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

CLEVELAND -- American Greetings has launched a new mobile app that lets users send personalized greetings featuring digital versions of its Taylor Swift line.

In case you missed it, one of America’s biggest and most iconic brands was in the news recently for something other than the latest sales figures: Wal-Mart announced an ambitious plan to hire approximately 100,000 veterans over the next five years.

HOFFMAN ESTATES, Ill. — Kmart has partnered with Essence Magazine's finance expert, Tanisha Sykes, for the sixth-annual Share the Word campaign to provide financial empowerment to African-Americans.

"Financial empowerment is extremely important within the African-American community," Sykes said. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

BENTONVILLE, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.

Bentonville, Ark. — Walmart and Mother Nature Network are inviting people to use Twitter to express their green ideas for the chance to win a $100 Walmart gift card.