Retailer Campaigns

Chevy Chase, Md. — Simon Property Group has promoted Sean Mayo, former director of strategic partnerships for Simon Business Ventures, to regional director of marketing, east region of The Mills portfolio.

San Francisco - Shift Communications is now representing Whole Foods Market as its primary public relations agency in the Northern California region, which includes the San Francisco Bay area, Sacramento, San Jose and Reno.

Iselin, N.J. -- McDonald's New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

Sean Mayo, former director of strategic partnerships for Simon Business Ventures, part of Simon Property Group’s (SPG) marketing and business development arm, has been promoted to regional director of marketing, east region of The Mills portfolio.  

The Year of the Horse arrives January 31, 2014, the first day of the Chinese New Year, which will run through February 18, 2015.

Beverly Center in Los Angeles plans to celebrate the Chinese New Year and promote the Year of the Horse from day one through the month of February.

The Chinese Zodiac follows cycles of 12 years, with each year named for an animal. This year is the Year of the Horse. It is said that people born in the Year of the Horse may be hardworking, independent, intelligent and fall in love easily.

In anticipation of the theatrical release of “The LEGO Movie” Friday, Feb. 7, Toys “R” Us is unveiling a dedicated feature shop in stores nationwide Thursday, Jan. 30, as well as online at Toysrus.com/LEGO.

Customers will be able to find the latest movie-inspired products as well as recreate their favorite scenes from the first-ever full-length LEGO adventure film. Toys “R” Us will also host a special event, and offer gifts with purchase and a chance to win prizes, while supplies last.

Leading beauty products manufacturer Elizabeth Arden is the latest company to cite an intensely promotional marketplace as the reason for worse-than-expected holiday season sales and profits.

The company said sales for its second quarter ended Dec. 31, would be in the range of $414 to $418 million and earnings per share would be between $1.13 and $1.16, substantially below sales of $468 million and earnings of $1.47 during the same period the prior year.

In November of last year, Target opened a popup store featuring an exclusive collection of bath and body products by Sonia Kashuk in New York’s Grand Central Terminal. Now the retailer is preparing to launch an exclusive line of Sonia Kashuk makeup, beauty tools and cosmetic bags in March.