Retailer Campaigns

PROVO, Utah — Target strengthened its sustainability rep recently with the addition of EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, to its lineup. The sustainable, 100% organic, potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

CAMP HILL, Pa. — New Jersey first lady and chairwoman of the Hurricane Sandy New Jersey Relief Fund Mary Pat Christie will visit a Point Pleasant, N.J., Rite Aid store on Friday at 11:30 a.m. with Rite Aid executives to receive money for the fund, Rite Aid said Thursday.

SPRINGFIELD, N.J. — Watch maker TAG Heuer has launched its first online shopping boutique.  Paying homage to the brand's eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer's "lifestyle lounge," which allows consumers to fully immerse themselves in the TAG Heuer brand from any location. 

New York -- J.C. Penney has set a March 15 launch date for the debut of its Joe Fresh in-store shop concept. The Canadian fast-fashion apparel brand will be presented in dedicated shops, ranging from 750 sq. ft. to 2,500 sq. ft., in nearly 700 J.C. Penney stores.

The Joe Fresh collection will focus on modern basics for women, with everything priced under $70, according to J.C. Penney.

Plano, Texas -- J.C. Penney Co. announced that Canada’s Joe Fresh brand will launch in J.C. Penney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.
 

South Bay, Calif. -- South Bay Galleria marketing manager Sherilyn Haddon announced that the Los Angeles County mall will add three new stores to its list of retailers, including Aeropostale and P.S. From Aeropostale.

Tutti Frutti yogurt will also open at the mall.

The P.S. From Aeropostale store will be directly connected to the new Aeropostale store; both are slated to open in May 2013. Tutti Frutti is expected to open at Center Court in March 2013.
 

New York -- Best Buy Co. is making its holiday price-matching guarantee a year-round program. Taking aim against the increasingly popular practice of “showrooming,” the consumer electronics chain will match online prices starting March 3.

Best Buy’s permanent price match has been expanded to cover almost all categories of merchandise. It does not cover phones purchased under contract.

Best Buy will also decrease its merchandise return policy from 30 days to 15 days

St. Louis -- Build-A-Bear Workshop, which is in the midst of a major turnaround initiative, reported a net loss of $36.5 million for its fourth quarter ended Dec. 29, compared with a net loss of $9 million during the prior-year quarter.

Total revenue for the quarter was $118.2 million, down 1% from the prior-year quarter.

MINNEAPOLIS — Target has partnered with pop music group Mindless Behavior to let fans write lyrics for the band, the mass merchandise retailer said Thursday.

The contest, called "Your Lyrics, Their Voices," gives fans the opportunity to write their own song lyrics for a verse of a special fan edition of the title track for the album "All Around the World."