Retailer Campaigns

L’Oréal USA has named former Estée Lauder executive Angela Bennett as VP of La Roche-Posay. 

Bennett will be charged with expanding the global skincare brand’s national retail distribution with a focus on suncare and acne consumers as well as digital programs while increasing La Roche-Posay’s support of its partnering dermatologists and retailers. 

LOS GATOS, Calif. — Wanderful Media, an online local discovery shopping company, has revamped its existing collection of digital circulars and re-launched it as an online community that drives shoppers to local retailers. 

Called Find&Save, the online community gives shoppers access to all the latest sales in their areas and gives them the tools they need to connect with other shoppers and help them keep track of what they need. Shoppers can access Find&Save remotely via tablet, mobile or web. 

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image. 

Walmart has teamed with Rogers Media to create a new print and digital property called Walmart Live Better that will be distributed for free in Canada.

One million copies of the magazine hit the market this week and the content is also available in a variety of digital formats.

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.

NEW YORK — New York State Supreme Court Justice Jeffrey Oing on Thursday refused to dismiss Macy's Inc's claim that Martha Stewart Living Omnimedia violated its contract when it designed certain merchandise for J.C. Penney Co., regardless of whether the items carry the Martha Stewart brand.

Green Bay, Wis. -- Shopko said Wednesday that it has named Michael B. Cooper as senior VP marketing for the company, charged with leading the branding strategy and marketing initiatives.  

Cooper joined Shopko from Office Depot, where he was most recently VP marketing, and directed the office supply retailer’s strategic planning and allocation of the company’s marketing budget.

GREEN BAY, Wis. — Shopko announced that Michael Cooper has joined the company as SVP marketing. In this role, Cooper will lead Shopko's branding strategy and marketing initiatives. He will report to Jill Soltau, president and chief merchandising officer.

SACRAMENTO, Calif. — The California Grocers Association has named Keri Askew Bailey as SVP government relations and public policy, effective immediately.

In this newly created position, Bailey will assume responsibility for creating and managing an aggressive public policy program through the development and facilitation of coalitions with CGA membership, ally associations, chambers of commerce, and other interested parties.

Wallingford, Conn. -- Edible Arrangements has set its sights on the Pacific Northwest for an aggressive expansion campaign designed to open as many as 30 new locations in the near future.
 
Edible Arrangements already has 10 locations in Oregon and Washington and sees significant opportunity for growth, which will be accomplished through franchising. Most of the growth will be focused in the Seattle, Tacoma and Portland areas and the company is currently seeking franchisees with the resources to open multiple locations.