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Retailer Campaigns

  • Dove gives women chance to control Facebook ad space, promote positive beauty messages

    ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

  • Report: Target to end Shops concept

    New York -- Target Corp. is shuttering — at least for now — its “The Shops at Target” concept, which showcased exclusive goods from select independent boutique retailers within in-store shops in Target stores, the Star Tribune reported.

    “At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” spokeswoman Katie Boylan said in the report.

  • Health advocates get Birds Eye view into ending childhood obesity

    PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

  • Target challenges developers to create a new mobile experience

    NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

  • Office Depot shines light on teachers

    BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

  • Lowe's earns energy accolades

    MOORESVILLE, N.C. — The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Partner of the Year – Sustained Excellence Award for the fourth consecutive year. The 2013 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient appliances and products. Lowe’s will receive the EPA’s most prestigious honor at a ceremony in Washington, D.C., on March 26.

  • Neiman Marcus builds Pinterest in fashion

    DALLAS — Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card. 

    The contest runs March 6 to March 27. One winner will be chosen by a panel of Neiman Marcus judges.

  • American Eagle opens in the Philippines

    Pittsburgh -- American Eagle Outfitters said Friday that its first Philippines store opened on March 1, at Bonifacio High Street in Taguig City, Manila.  
     
    The retailer said that additional stores are planned in 2013 throughout the country, operated by franchise partner Suyen Corp.

  • Valpak shows some love with Facebook

    LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

    Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

  • Macy's goes old Hollywood with Marilyn Monroe line

    NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

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