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Icing being rebranded; 35 stores on tap


New York -- Icing, a division of Claire’s Stores, is being re-branded with a new store design, new logo and updated imagery, Women’s Wear Daily reported.

The jewelry and accessories retailer plans to open some 35 stores this year, including a flagship in Chicago. The new locations will feature the updated design. Existing stores will be remodeled.

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