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Retailer Campaigns

  • It’s nothing but ‘Star Wars’ at Toys ‘R’ Us

    Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.

  • Tech Guest Viewpoint: Did Lilly for Target Generate Brand Love?

    By Sherrie Mersdorf, director of marketing, NewBrand

  • Will Abercrombie's desexualized strategy bring back sales?

    Executives at Abercrombie & Fitch Co. think that taking the sex out of its ads will solve the retailer's traffic problems, according to new reports. But the retailer may have more work to do than just firing the beefcake models.

  • Valpak launches Apple Watch coupon app

    St. Petersburg, Fla. -- Valpak’s new coupon app for Apple Watch will deliver watch wearers savings in a high-tech way for the traditional coupon-mailer.

    The coupon app will be available for download for Apple Watch and will mark an early Apple Watch entry for coupon companies.

  • Meijer creates garden oasis in-store

    Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

    Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

  • Kay Jewelers creates a perfect Mother's Day promotion

    Kay Jewelers has launched an innovative jewelry collection designed to drive traffic to its stores this Mother’s Day.

    The retailer has created Miracle Links, a jewelry collection designed with interlinking circles to symbolize the special bond between a mother and her child, now available in select Kay Jewelers stores nationwide and on Kay.com.

  • Tech Bytes: Three Lessons from the Target-Lilly Pulitzer Fail

    In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

    Know Your Customer

  • Saks Fifth Avenue campaign has petal power

    Saks Fifth Avenue is launching a garden-themed merchandising campaign just as floral patterns dominate the fashion runways this spring.

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