Survey: American consumers like giving at the register

Austin, Texas – Americans are known for their generosity, and that stereotype holds true when they go shopping. A new survey of 3,030 U.S. consumers across all ages by social responsibility firm Good Scout, “Change at the Checkout,” shows that 71% of respondents have donated to charity at the register.



Consumers surveyed listed “charity brand recognition” as the number one reason they feel compelled to give to charity at the register. The second leading reason is personal connection to the cause.



In addition, nearly half of American shoppers remember the last charity to which they donated at checkout, and 79% felt positive about their contribution.