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Retailer Campaigns

  • Lowes Canada targets frequent fliers

    Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.

  • Belk goes omnichannel for back-to-school

    Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

    Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

  • Belk omnichannel promo looks like winner

    Charlotte, N.C. – Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.

    Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

  • Macy’s links millennials to indie designers

    New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.

    The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.

  • What is ‘Sniagrab’? Ask Sports Authority.

    Englewood, Colo. -- Sports Authority wants customers to line up early on Saturday, Sept. 5 for its annual winter sports blowout sale identified for the past 61 years by the quirky name Sniagrab.

  • First look: Macy's Backstage store in Queens

    Macy's is set to open its new format, Backstage, this week in Queens, and the retailer gave the Associated Press a sneak peak of the new effort and what's in store.

  • Early look at Macy’s Backstage store

    New York -- Macy’s is set to unveil its new store banner, the off-price Macy’s Backstage, in the Queens borough of New York City and Huntington, New York, on Sept. 2.

    The store offers a no-frills shopping experience, according to the Associated Press, which was given a sneak peek at the new format.

    Click here for the story.

  • Bebe looks to China for growth

    Brisbane, Calif. – Bebe Stores Inc. continues to expand its global presence.

    Bebe announced it has signed a five-year strategic cooperation agreement with Shanghai-based brand agency Longgoal LLC to open between 60 and 150 Bebe stores, shop-in-shops and third-party retailers in Greater China, Hong Kong, Macau and Taiwan. The first store is expected to open in the summer of 2016.

  • Lack of hit books hits Books-A-Million

    Birmingham, Ala. – Books-A-Million needs more best-sellers.

    A lack of hit books hit fiscal results of Books-A-Million Inc. during the second quarter of fiscal 2015. Net loss grew to $5.8 million from $3 million the same quarter a year earlier, with costs and expenses rising or staying flat in the face of slipping revenues.

    Net sales dipped to $107.9 million, from $108.3 million. Same-store sales dropped 0.3%.

  • Michaels paints a pretty financial quarter

    The CEO of Michaels says an improved merchandising strategy and a focus on the customer experience helped drive sales growth at the specialty retailer in the second quarter.

    Total sales increased 3.8% to $984.3 million in the second quarter ended Aug. 1 at Michaels and same store sales increased 2.9%. Michaels reported a profit of $35.7 million, or 17 cents a share, vs. a loss of $46.8 million, or 26 cents a share, a year ago.

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