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Retailer Campaigns

  • CVS Health chief medical officer explains #BeTheFirst campaign

  • American Eagle debuts tongue-in-cheek campaign for men's underwear

    American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

    The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

  • April Fools' Day hits retail

    No, Trader Joe’s is not closing, and GrubHub is not launching a new ride share service called “Gruber.”

    These are just two of the many fake news announcements circulating this April 1, a day traditionally dedicated to pranks and jokes. The retail-related April Fools hoax that by far has gotten the most attention, a false report that organic grocer Trader Joe’s would shutter all stores and discontinue all branded products by 2017, was actually released March 31.

  • Hy-Vee helps fight cancer, childhood obesity with kids' triathlons

    Hy-Vee has partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

    Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City.

  • The Container Store asks customers to 'Kiss Clutter Goodbye'

    The Container Store is teaming up with Goodwill on a new spring cleaning campaign with a philanthropic angle.

    From now through May 15, The Container Store is encouraging customers to declutter and donate via two item donation weekend events at the retailer's locations nationwide, as well as a monetary donation initiative in partnership with Goodwill through the end of the campaign.

  • Walmart goes omnichannel against hunger

    Walmart is partnering with five suppliers to launch an omnichannel fundraising initiative that is sure to appeal to many of its shoppers.

    The retailer is launching its“Fight Hunger. Spark Change.” campaign to raise money to fight hunger. Walmart, working with five suppliers representing some of the nation’s leading food companies, will offer three ways for shoppers to take action against hunger and help families in need.

  • Conn's extends and expands literacy program

    Furniture and specialty home goods retailer Conn’s is extending its Conn’s Cares philanthropic program for a second year.

    The company is partnering with First Book and Little Free Library — organizations that have been recognized by the Library of Congress for their excellence in the advancement of literacy — to expand the literacy focus of Conn’s Cares.

  • Minneapolis market next up for Meijer

    Market expansion into the Minneapolis market may be the next step for Meijer, The Grand Rapids Press reported last week, confirming that the grocer acquired 30 acres of land in a Twin City suburb. "I can confirm Meijer has purchased property in Brooklyn Park, Minn.," Frank Guglielmi, Meijer senior director communications, told The Grand Rapids Press.

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