Retailer Campaigns

The CEO of Michaels says an improved merchandising strategy and a focus on the customer experience helped drive sales growth at the specialty retailer in the second quarter.

Total sales increased 3.8% to $984.3 million in the second quarter ended Aug. 1 at Michaels and same store sales increased 2.9%. Michaels reported a profit of $35.7 million, or 17 cents a share, vs. a loss of $46.8 million, or 26 cents a share, a year ago.

Falmouth, Mass. – In The Pink wants its customers to feel connected.

The 10-store specialty chain, exclusively selling Lily Pulitzer branded merchandise, offers a product assortment that makes customers feel a high degree of personal connection. Building on this personal relationship, In The Pink allows customers to direct promotions – in the form of 21-second online videos.

The holiday force has awakened earlier than ever at Walmart with the Aug. 28 launch of a major initiative called Toy Week.

Walmart has released its top toy list of 25 products and announced details of a layaway program that is less restrictive than prior years. The program begins Aug. 28, two weeks earlier than last years, and those participating will find the price point of eligible items has been reduced to $10 with a minimum basket size of $50, there is no account opening fee and only a 10% down payment is required.

Gisele Bundchen may have retired from the runway, but Stuart Weitzman knows the supermodel still appeals to fashionable shoppers.

So the retailer has enlisted the celebrity mom to star in the brand's first TV commercial, which will premiere during this year’s MTV Video Music Awards on Aug. 30.

New York -- Target is leaning on its product design and development team as its works to return to the days when shoppers flocked to "Tar-zhay" for fabulous design and inventive product, according to a report in Ad Age.
 
For a look inside the retailer's design lab, read the full story here.

Meijer is recognizing the need to fund hunger programs in the communities it serves with a new promotion.

Target is looking to return to the days when shoppers flocked to its stores for fabulously designed products, thanks to new directon from CEO Brian Cornell.

According to Ad Age, the company is refocused on wooing shoppers once again with a renewed emphasis on design that is "fab and functional," one of Target's core areas where the retailer really stands out in the crowded mass market field.

Read more about Target's design focus by clicking here.

New York -- As if retailers didn’t have enough to worry about, teens are shopping more like their parents.

Click here for the story.
 

Common industry wisdom holds that by the time the holidays actually come around, merchandising and marketing plans have been in place for several months or more.

As the 10th anniversary of Hurrican Katrina approaches, Walmart and the Walmart Foundation are making a commitment to disaster relief efforts.