Retailer Campaigns

The Body Shop has always been known for being on the cutting edge of sustainability trends, and now the company is unveiling a new global CSR strategy on its 40th anniversary.

The beauty retailer's new corporate sustainability strategy aims to position the company as a leader in ethical business and define the next stage of development of the business.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

“Now Trending” is an exclusive online series to chainstoreage.com, featuring trending topics that impact the retail real estate landscape.

When Walmart announced in January that it planned to close 269 stores this year (154 locations in the U.S.), there was a good deal of chatter out there comparing the planned closures to a Macy’s announcement just over a week earlier revealing the upcoming closure of 40 stores and a restructuring plan that would eliminate more than 4,500 jobs.

Winick Realty Group announced Antico Noe, the Florence-based panini shop is bringing its one-of-a-kind sandwiches to New York City. The new store will be 1,600 sq. ft. will operate at 220 East 53rd Street, New York, New York. Located between Second and Third Avenues in Midtown East, the storefront provides Antico Noe exposure to a large daytime population.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Jessica Alba's white-hot Honest Beauty brand is expanding its distribution beyond the Internet and into Ulta Beauty, the largest beauty retailer in the United States.

According to the Honest Company, the partnership will increase accessibility and availability for the first time in-store nationwide, engaging a broader segment of customers while offering an experiential touch point for all consumers. Ulta Beauty will provide a dynamic shopping experience that will give Honest Beauty the opportunity to expand its brand messaging both nationally and in local markets.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRush delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.