Macy’s links millennials to indie designers

New York - Macy’s Inc. is reaching out to fashion-minded millennials by providing an online link to up-and-coming independent designers.



The retailer is entering a new collaboration with online fashion technology start-up company Nineteenth Amendment on Macys.com.



The exclusive partnership will make products from Nineteenth Amendment’s stable of more than 300 global designers available on demand to Macy’s millennial shoppers. Macy’s mentored Nineteenth Amendment as part of the inaugural New York Fashion Tech Lab in 2014.



Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their collections in 19-day pre-sales online. Once the collections are sold, they are put into production. This business model allows designers to directly sell their pieces to individual shoppers, who will receive a custom-made garment, produced in a limited quantity and made in the USA, leaving no excess inventory.



“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,” said Terry Lundgren, Macy’s, Inc. chairman and chief executive officer. “This innovative concept gives customers a made-to-order product and a great shopping experience, while in turn helping new fashion talent find and build an audience, piece by piece. We’re excited to give macys.com customers the opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel.”



Looking to the future, Macy’s will have the ability to provide its customers with exclusive first look access to purchase pieces from specially curated designers and collections.