Lowes Canada targets frequent fliers

Shoppers at Lowe’s stores in Canada will soon be able to turn their purchases into miles toward air travel.



Lowe's Canada and LoyaltyOne Co., owner and operator of the Air Miles Reward Program, announced an agreement to launch the reward program with an anticipated full roll-out to Lowe's stores in Canada beginning on Dec. 1.

Canadian Lowe’s customers will be able to earn Air Miles reward miles at all Canadian Lowe's retail locations and for purchases online at Lowes.ca.



"We are excited to join the Air Miles Reward program and offer our customers an even more rewarding experience in our stores," says Sylvain Prud'homme, president, Lowe's Canada. "As we grow our business in Canada, we continue to look for ways to add value for our customers and enhance their overall shopping experience. This partnership gives our customers one more reason to shop at Lowe's."



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