Retailer Campaigns

Chattanooga, Tenn. -- CBL & Associates Properties announced it will be partnership with Girls World Expo. Girls World Expo is an organization that produces one-day events that bring young women together with positive female role models and programming meant to empower girls and help them realize their potential. In 2016, the expo will make stops at 10 CBL centers across the country.

Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

Closter, N.J. -- EDENS announced that Closter Plaza, located in Closter, New Jersey, will have a new lineup of stores that cater to foodies, fashionistas and families this spring. The openings will coincide with the center's long-anticipated revitalization by leading retail developer.

Petco is launching an omnichannel campaign in support of a new program designed to appeal to its target market: pet parents.

Petco's new and free Welcome to the Family Program supports all new pet parents, complete with a companion care pack, information on proper pet care and 24/7 support. The program helps pet parents as they expand their brood and embark on new adventures with the newest addition to their family.

Gift cards are exceedingly popular with Millennials, as new research from the Wharton School’s Baker Retailing Center and The NPD Group found. Here is fresh insight as to why:

The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

Macy’s and Shaun White have joined forces to create a new and exclusive menswear line that reflects White’s adrenaline-pumping, eclectic style.

The Gold Medal snowboarder and skateboarder has ended his eight-year partnership with Target and will launch a new collection, called WHT SPACE, at Macy's. The collection will consist of fashion-forward staples that are highly wearable and capture the faster sides of White’s style. The limited-time collection will be available in approximately 175 Macy’s stores and on macys.com in mid-June.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”