Cool retail tech trends from a hot summerThe summer of 2021 featured some intriguing developments in retail technology. Best Buy lets advertisers directly target its customersA consumer electronics giant is signing on with a digital third-party ad network. Save Mart provides customers with personalized omnichannel engagement A regional grocer is moving its omnichannel shopping and promotional activities onto a third-party digital media platform. Target taps Google exec to run in-house digital ad network Target Corp. is naming Sarah Travis as president of Roundel, the retailer's in-house media company. Walmart continues revamping ad platform Walmart is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season. Pinterest introduces shoppable video pins Pinterest continues adding e-commerce features. Survey: Retailers prioritize back-to-school over holiday Retailers have big hopes for the back-to-school season, with six in 10 saying it is more important than the upcoming holiday shopping period. GoDaddy integrates online store offering with Google Retailers that operate an online store on the GoDaddy platform can now directly reach out to consumers via Google. Walmart launches new digital cash rebate program Walmart is partnering with cash back rewards platform Ibotta. CSA Exclusive: Kroger Precision Marketing gives shoppers ads they want Kroger’s retail media business is designed to maximize advertising effectiveness by responding to individual customer needs. Facebook makes shopping more accessible, targeted Facebook is bringing its Facebook Shops online storefront feature to more places, and personalizing the ads customers are served. 10 Actions Small Brands Can Take for Amazon Prime Day Success Amazon Prime Day is upon us. First Previous 18 19 20 21 22 Next Last
