Retail Media

By Scott Setrakian, [email protected]

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

Seattle --Nordstrom announced it will open a 42,222-sq.-ft. Nordstrom Rack at Westfield Plaza Bonita shopping center in National City, Calif. The new store will open on Oct. 27.

The new Nordstrom Rack will be the company's third Rack store in the greater San Diego area, joining Westfield Mission Valley in San Diego and Grand Plaza in San Marcos.
 

GLENDALE, Calif. — The International House of Pancakes has made its retail debut at Walmart with its IHOP at Home line.

The new lineup of IHOP at Home items, which include omelet crispers, french toast stuffed pastries and the griddle n' sausage wrap can be found at more than 3,000 Walmart locations nationwide and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months.

New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.

KATY, Texas – Sue Miller Payton has been named director of marketing at Igloo Product Corp. In her new position, Payton will be responsible for all aspects of product marketing, promotion, advertising and public relations, cyber-marketing including all social media, special events and exhibits. She is based at the company’s corporate headquarters and primary manufacturing location in Katy, Texas.

Pittsburgh -- General Nutrition Centers said Tuesday that Sam's Club will start selling a few of its products this month.

About 400 Sam's Club locations will start by selling two products, a 2-pound container of GNC Pro Performance whey protein for $18.09 and a 1.7-pound bottle of GNC Total LeanT Lean ShakeT for $22.98. Sam's Club will rotate other products onto shelves throughout the year.

GNC said it will work with Sam's Club to develop products specific to Sam's Club members.

South Bend, Ind. -- Indianapolis-based Kite Realty Group said that McAlister’s Deli will open a 4,551-sq.-ft. location at Notre Dame, in South Bend, Ind.

The new quick-service delicatessen is slated to open this summer.
 

Walmart Canada has selected DiJiPOP to provide on-demand shopper marketing technology solutions for its e-commerce site and to help power digital shelf space monetization efforts. DiJiPOP’s solution will complement Walmart Canada’s current advertiser program and provide a fully automated platform to more effectively connect brand marketing dollars with digital shelf space while integrating with the retailer’s existing proprietary vendor portal. Doing so will allow suppliers to reserve premium shelf space on the site.