Family Dollar debuts new third-party digital ad networkAnother major retailer is enabling advertisers to digitally target its customers. Ad Explosion: Retailers poised to become the next media mogulsExpect more retailers to build out their online ad platforms. Ahold Delhaize helps launch CPG promotional tool Ahold Delhaize USA isn’t just the co-developer of the new Quotient promotion amplification solution, it’s also a client. Toys ‘R’ Us has new owner — again Toys “R” Us has a new owner, one that is committed to bring the brand back to brick-and-mortar. Harps Food Stores rewards loyalty – with a personal touch A regional grocer is responding to an influx of digital shoppers with a new targeted rewards program. Study: Brands flock to Amazon during pandemic The number of brands selling and advertising via Amazon has sharply risen since the outbreak of COVID-19, and other e-marketplaces are also growing. Walmart revamping, expanding ad business; adding new platform Beauty magazine to enter brick-and-mortar retail PepsiCo Q&A: CPG companies must digitally connect with customers PepsiCo and other CPG brands are finding opportunity in the COVID-19 crisis to increase digital sales through omnichannel engagement. Pinterest automates ad personalization A visually-oriented social media platform is easing the process of tailoring ads for desired audiences. Wakefern opens e-commerce platform to targeted ads The nation’s largest retailer-owned cooperative is the latest grocer to display sponsored digital CPG advertisements. Walgreens segments customers for digital third-party ad campaigns Walgreens is joining the increasingly crowded field of drugstore and grocery chains that open their customer base to targeted advertisements from suppliers. First Previous 20 21 22 23 24 Next Last
