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07/29/2021

Pinterest introduces shoppable video pins

Dan Berthiaume
Senior Editor, Technology
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Pinterest continues adding e-commerce features.

The visually-oriented social platform is now making idea pins, which let users create long-lasting, multi-page, savable video content, shoppable. Idea pin creators can tag their pins with any of the millions of shoppable product pins available on Pinterest.

In addition to letting retailers and brands directly sell from their own idea pins, this new functionality also enables creators who make branded content add the brands directly in their idea pins. Pinterest is introducing in beta a new paid partnerships tool that allows creators to disclose their paid partnerships. 

Creators who make branded content will be able to add the brands directly in their idea Pins, and once the brand approves the tag, the idea pin will include a “paid partnership” label. Pinterest has been expanding its range as an e-commerce platform in the past couple of years, perhaps most notably with the global rollout of a Pinterest channel on the Shopify e-commerce platform in April 2021.

Pinterest is initially launching the idea pins product tagging tool to all business accounts in the U.S. and U.K., and will continue rolling out access over the coming months to international creators. The paid partnerships tool is now live for select Creators in the U.S, U.K., Canada, Australia, Ireland, New Zealand, France, Spain, Italy Germany, Switzerland, Austria, Sweden, Brazil, Argentina, Mexico, Chile, Colombia and Peru.

“Pinterest is the place where creators with inspiring and actionable ideas get discovered,” Aya Kanai, Pinterest head of content & creator partnerships, said in a corporate blog post. “With this latest update, we’re empowering Creators to reach millions of shoppers on the platform and monetize their work. Creators deserve to be rewarded for the inspiration they deliver to their followers, and the sales they drive for brands. Creators are central to our mission to bring everyone the inspiration to create a life they love, and we’ll continue working with them to build their businesses and find success on Pinterest.”