Kroger launches private targeted marketing platformThe Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Instacart offers advertisers real-time view into performanceInstacart is the latest in a long line of grocery and CPG retail participants to provide advertisers targeted access to its customers. Exclusive Q&A: Kroger provides self-service view of digital shelf Kroger is providing brands with daily data on share of paid impressions, clicks and sales data for search and browse product listing ad campaigns. Parachute expands into furniture, doubles down on store expansion Parachute has entered a new retail category amid continued momentum for home goods. Cool retail tech trends from a hot summer The summer of 2021 featured some intriguing developments in retail technology. Best Buy lets advertisers directly target its customers A consumer electronics giant is signing on with a digital third-party ad network. Walmart continues revamping ad platform Walmart is officially launching its planned demand-side platform for suppliers and their media and ad agencies in time for the 2021 holiday season. Target taps Google exec to run in-house digital ad network Target Corp. is naming Sarah Travis as president of Roundel, the retailer's in-house media company. Save Mart provides customers with personalized omnichannel engagement A regional grocer is moving its omnichannel shopping and promotional activities onto a third-party digital media platform. Pinterest introduces shoppable video pins Pinterest continues adding e-commerce features. First Previous 21 22 23 24 25 Next Last
