It’s an interactive, shoppable holiday at VerizonVerizon Media continues unveiling shoppable content aimed at holiday consumers. Rite Aid opens customer base to digital advertisersRite Aid is the latest retailer to enable suppliers to directly target its customers with digital ads. Pinterest opens view into ads, launches U.K. shopping Pinterest is enabling companies to place ads in more locations and obtain more ad performance insight, and also opening its platform for U.K. e-commerce. Walmart tunes in to TV ad metrics Walmart is entering into a new partnership which will provide advanced measurement of its TV advertising efforts. UPS subsidiary integrates with Google Shopping On-demand fulfillment platform Ware2Go will supply real-time inventory information to advertisers on Google Shopping. CVS takes on Amazon, Walmart in retail digital ad market Expert Insight: Accelerating e-commerce in a post-pandemic world Westfield merges physical and digital marketing functions Retailers and retail center owners alike have been expanding their omnichannel efforts since COVID-19 altered the way they do business. Walmart ramps up Amazon competition with omnichannel ad platform Walmart is offering advertisers on-demand visibility into how their campaigns are performing in-store and online. Kroger integrates CPG sales data with media campaigns The Kroger Co. is providing brand advertisers access to its first-party purchase data and custom audience segments. Kroger provides advertisers targeted audio access to store shoppers A supermarket giant is automating the process for advertisers to purchase targeted audio ads on its in-store network. Regional grocers seek additional ad revenue with Mercatus Weis Markets, Smart & Final, and Piggly Wiggly Midwest will be the first grocers to leverage the new Mercatus digital advertising solution. First Previous 21 22 23 24 25 Next Last
