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07/13/2021

GoDaddy integrates online store offering with Google

Dan Berthiaume
Senior Editor, Technology
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Retailers that operate an online store on the GoDaddy platform can now directly reach out to consumers via Google.

GoDaddy, an online platform serving small and independent retailers, is enabling its users to automatically create a Google Merchant Center account, sync their catalog to create free product listings on Google, and promote their products on Google. Retailers can perform all these activities from within their GoDaddy online store.

In addition to free listings, GoDaddy retailers now have integrated capabilities to launch Google Smart Shopping campaigns to promote products across more surfaces on Google, including search, images, maps, YouTube, and Gmail. Google Smart Shopping campaigns enable small businesses to simplify their marketing spend and maximize their conversion value across Google properties. 

With this expansion, GoDaddy intends to enable retailers on its platform to quickly reach millions of potential customers. Without leaving their GoDaddy Online Store, customers are now able to

"Our customers' success is our core motivation, we know that providing powerful ways to engage large buyer audiences is a key driver," said GoDaddy VP commerce products Greg Goldfarb. "Expanding our work with Google simplifies creating an e-commerce presence across Google surfaces and jumpstarts sales momentum by leveraging their best in class automated advertising solutions."

"We are working hard to build an open and healthy commerce ecosystem where businesses and their products are easily discoverable, and where shoppers have the most choice," said Adrian Maharaj, Google director of channel partnerships. "By teaming up with GoDaddy, we are able to give even more merchants a way to get discovered across Google surfaces."