On-demand delivery platform Gopuff enables targeted advertisingThe rapidly growing trend of letting brands directly target a company’s customer base has reached the on-demand delivery space. Albertsons bolsters sales with rewards app partnershipA leading U.S. grocery conglomerate is driving sales from new and existing customers by sending personalized offers via a mobile rewards platform. All inventory (and ads) are local with new Google ad capabilities Google is making it easier for retailers to reach consumers who want what they are selling – and are in the neighborhood. Hy-Vee enables targeted promotions of customer base A regional Midwest grocer is the latest retailer to provide its suppliers with direct access to its shoppers. LG Electronics partners with Instagram for livestream event A major home electronics brand is joining the trends of livestream retailing and social influencers. As seen on TV – targeted ads for Walgreens customers Walgreens is further opening its customer base to targeted ads from suppliers, beyond digital and programmatic into TV. Petco shoppers receive targeted digital ads Petco Health and Wellness Co. is enabling its vendors to sponsor products and display ads across its desktop and mobile commerce platforms. Wakefern opens consumer app to sponsored ads The nation’s largest retailer-owned cooperative is going a step forward with its integration of sponsored digital CPG advertisements. CSA Exclusive: Utah grocer offers one-click online checkout Independent grocery retailer Macey’s is streamlining the online purchase process while customizing seasonal promotions. Study: Most product searches begin on Amazon New analysis reveals that a majority of shopper journeys begin on Amazon, regardless of where they end. Target streamlines digital ad placement Target is directly integrating its in-house digital ad network with the CitrusAd retail media platform. Survey: Close to half of grocery shoppers use omnichannel services Data confirms that grocery orders which start online often end in a brick-and-mortar store. First Previous 19 20 21 22 23 Next Last
