Kohl's ups premium beauty products mix in deal with Bliss

New York -- Kohl’s is joining the army of retailers focusing on the high-margin beauty category by adding an upscale skin-care brand to its assortment.

The company announced it will be adding Bliss brand products to its beauty assortment. Bliss is a prestige, spa-orientated skin-care and well-being brand. Bliss joins the Kohl’s expanding portfolio of beauty offerings that includes LORAC, Pür Minerals, CARGO Cosmetics and H2O Plus. The Bliss partnership will offer signature skin-care and body products beginning in March at more than 500 Kohl’s stores and Kohls.com, rolling out to all stores this year.

“We are excited to add Bliss to our growing assortment of national brands," said Kevin Mansell, Kohl's chairman, CEO and president. “Over the past two years, we have introduced more than thirty new beauty brands and will continue to support this momentum by bringing our customers another trusted, well-known name with Bliss. We have seen the positive results from our new updated beauty departments and are bringing enhanced beauty experiences to all stores.”

A curated selection of top Bliss products will first be available on Kohls.com starting March 2, with the brand’s official launch of nearly 50 products on March 15. At Kohl’s stores nationwide and Kohls.com, an exclusive Beachin’ Body Bliss kit will be available beginning May 15. The new collection of skin-care and body products will expand over the next year as the partnership grows.

“Our partnership with Kohl’s allows us to build upon our philosophy to make consumers look and feel beautiful, healthy and happy every day by offering our latest and most effective skincare products to loyal Kohl’s shoppers across the country,” said Mike Indursky, blissworld, LLC president. Kohl’s is a specialty department store with 1,162 stores in 49 states.