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Peapod debuts 'farm in a box'
As food delivery increases in popularity among U.S. consumers, online grocer Peapod is launching an innovative service focused on produce.
The company is going to start offering the Peapod Local Farm Box. Throughout the summer, Peapod customers in New York City, New Jersey, Eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin will have the option of adding a box of produce from local farms to their virtual grocery cart.
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Nielsen navigating new package design territory
Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.
Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.
Nielsen is known as a leader in marketing effectiveness, innovation forecasting and in-market success but the introduction of the Design Navigator is new territory. Why the company has made the move is understandable.

