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Mobile Marketing

  • Paul Frank to open omnichannel holiday pop-up store

    Los Angeles -- Lifestyle brand Paul Frank is launching a pop-up shop at the Paramount Hotel in New York City, now through Jan. 30, 2015, with omnichannel features. Customers can participate in two digital activations featuring the face of Paul Frank, Julius the monkey.

  • Tech Guest Viewpoint: 2014 -- The Year of Hyperlocal Mobile Advertising

    By Jeremy Geiger, Retailigence   The headline is bold, but yes, 2014 is the year of hyperlocal mobile advertising, and there are three very important trends converging today to make this happen.   The first is smartphone proliferation; according to eMarketer, smartphone users worldwide will total nearly 2 billion in 2014.   

  • Brand Keys: Holidays sales to grow 4%; apparel/accessories top categories

    New York -- Retail sales this holiday season will grow about 4%, according to a survey by brand loyalty and customer engagement consultancy Brand Keys.   In the 2014 Brand Keys Holiday Shopping survey, 54% of consumers indicated they were going to start holiday shopping in November, “a trend we’ve commented upon for a number of years,” said Brand Keys founder and president Robert Passikoff.    

  • Simon: Most holiday shoppers will visit malls

    Indianapolis -- More than eight in 10 (83%) of holiday shoppers will shop at the mall during the 2014 holiday season, and that percentage climbs to 89% of millennial shoppers age 18-33. According to the new "2014 Holiday Shopping Behavior Survey" from Simon, nearly nine in 10 (87%) respondents agree that "malls have the latest and hottest fashion and styles of the season."   

  • Amazon starts holiday promotions on Nov. 1

    Seattle –- Amazon.com will start offering daily Black Friday deals on Saturday, Nov. 1. Amazon will also start offering two Deals of the Day every day through Monday, Dec. 22.  

  • Amazon drives online urgency with daily deals

    Get it before it’s gone is the message Amazon is sharing with holiday shoppers as it looks to drive sales of limited duration “Lightning Deals” supported by enhanced same day delivery capabilities.

    Amazon’s countdown to Black Friday and then Christmas involves a strategy of featuring roughly 15,000 products the online retailer promotes as Lightning Deals because of reduced pricing during a tight promotional window.

  • Facebook profits soar 90% in strong Q3

    Menlo Park, Calif. –- Net income soared 90% to $806 million in the third quarter of fiscal 2014 from $425 million in the same quarter a year earlier, as part of strong overall performance by Facebook Inc. A sharp increase in operating income helped drive the net income growth.  

  • Tech Guest Viewpoint: Integrating Your Omnichannel Marketing Strategy

    By Ben Kaplan, CashStar   It is clear that mobile has an essential role in omnichannel retail, serving as the bridge between in-store and online with shoppers using their devices for product research both in and out of the store, to store and manage points, coupons and gift cards, and increasingly, to make purchases.  
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