Dickey’s launches omnichannel campaign

Dallas -- Dickey’s Barbecue Restaurant, Inc. has launched its first multimedia brand advertising campaign with the new company tagline, “We Speak Barbecue.” The new campaign uses both music and visuals and includes multiple 30-second national television spots, radio advertisements and a digital campaign.



In conjunction with the new campaign, Dickey’s is launching a social media contest that asks guests “What is barbecue to you?” Guests are asked to upload a photo or video on the national Facebook, Twitter or Instagram page using the hashtag #WeSpeakBarbecue. The best photo will win free barbecue for an entire year.